Monday, January 24, 2011


4. Dear Erin,

I am writing this thank you letter as a way to hopefully provide to you an insight on how much I appreciated having you as a mentor and also how much I enjoyed and am thankful for being allowed the experience of interning at MeadsDurket marketing firm. From my experience as an intern (especially at such a young age), I will be taking away many impportant and useful knowlege that not many other High school students have the oportunity of gaining. Some of the skills and knowlege I have gained from my time at MeadsDurket have been, time management skills, some basic marketing lingo, organization skills, and of cource an all-around feel for what working in the field of marketing is like.
Before I came and interned at Meads Durket I had some time management skills, but I was concerned that as soon as I would be out on my own at my intership I would not have anyone reminding me to keep track of anything and I would slowly get behind on all of my work. Luckily when I was acctually put into the situation of being on my own, I was able to create my own system of keeping track of all of my tasks. This then gave me the confidence that I needed for the next time and all of the instances after where I will be on my own and will need to stay organized.
From my time interning at Meads Durket marketing firm, I of cource learned some new and often used marketing "lingo" that I might possibly use in my future if I so choose to persue a career in Marketing. Some of the "lingo" that I now have in my vocabulary that I didn't have before are the terms media buys, media plans, media statuses, media traffic, and insertions. These key terms all refer to different graphs which are used in order to organize all of the information about a certain account. Although they are all simply graphs they each have specific topics that they are dealing with. Media plans deal with TV, radio, and print slots and during which times of the year they show, Media buys are more of a detailed graph of the media plans graphs detailing specific times and days that specific adds air, Media statuses (which can also be called print statuses) are a graph that is different still from all the rest, and Media traffic which is pretty much an outline of the communications with stations.
Just like my newly developed time management skills, before my internship, I did have some organizational skills I had just not really felt the pressure to apply them yet. Once I was thrown into an acctual real world evironment though, I surprised myself by being able to, and even preffering to be neat and organized. I was able to develop a routine that I was able to carry out each day and the result was that my desk never became messy, but at the same time I had everything that I needed and knew where everything was at my desk.
I am so glad tthat I got paired with you as my mentor. You have been a perfect match for me not only because of all of our comonalities, but also because of your kind helppful personality. You were also always so open to helping me whenever I needed help with something and always open to answering any of my questions which allowed me to gain as much information as possible from this experience.
My experience here at MeadsDurket was very enlightening for me as well as useful because of all of the skills that I gained as well as the confidence that I gained from realizing that I can be independant and have a happy successfull life as well and so thank you for providing me with guidence all along the way.

Thank you again, Malia

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